Do Shoppers Trust Video Testimonials On Social Media?

Many businesses have been using testimonials for years. They know that getting a real person talking about their experience with your product or service can go a long way in generating leads and sales. But there are some great benefits of using testimonials that go beyond just increasing conversions.

They’re More Credible

Video testimonials are more credible than written ones. Studies have shown that consumers are more likely to believe a video testimonial than a text-based one, because they think it’s easier for someone to fake their words in writing than on film. This is especially true when it comes to reviews and recommendations on social media sites (where you can see actual footage of the reviewer). In fact, research shows that users are 75% more likely to trust online reviews with photos attached!

They Expand Your Reach

These testimonials are a great way to expand your reach on social media. You can use them to promote your business, as well as share other information that might be helpful for customers who are interested in learning more about what you do. The video can be shared on Facebook, Twitter, Pinterest, and other websites where people are looking for businesses like yours. It can also be embedded in your website so that visitors can watch it right away without having to leave their current page.

They Generate Conversions

The third and most important benefit of video testimonials is that they increase conversions. When people see positive feedback from other customers, they are more likely to trust your business and buy from you.

The average conversion rate on social media is 2%–meaning that only 2% of visitors will convert into leads or sales. But when you add a video testimonial, this number can be increased by up to 50%.

They Increase Engagement On Social Media

Social media is a great way to reach a large audience, but it can be difficult to get your message across with just text. Testimonials are more engaging than written ones and they’re more likely to be shared on social media. Plus, when people see that their friends have seen the video, they’re more likely to watch it too!


We’ve found that testimonials are a great way to boost your social media engagement. They’re more credible than text-based testimonials, they expand your reach by showing off your products and services in action, they generate conversions by persuading potential customers to buy from you or use your service, and they increase engagement on social media because they’re so engaging!