Is YouTube The Most Popular Social Media Platform?

The modern world is filled with social media platforms and apps. There is an app for everything from dating to eating out, to watching movies. But which app is the most popular? Let’s take a look at the stats.

On Average, Users Watch Over An Hour Of Video Content Per Day

You may have heard that this is the most popular social media platform, but did you know that people are spending more time on it than ever before? On average, users watch over an hour of video content per day. That’s more time than they spend on Facebook or Instagram and almost as much as they spend on Snapchat!

There are a few reasons why this might be happening:

• Users don’t want to be bombarded with ads and sponsored posts when they visit social media.

82% Of Users Are Under 30 Years Old

The majority of YouTube users are under 30 years old, according to a study by e-Marketer. This means that the platform’s future is likely to be shaped by its younger demographic.

It is always been popular with younger generations, but in recent years it has grown even more so. This might have something to do with how easy it is for anyone who wants to make and post videos online–you don’t need any fancy equipment or training! The fact that there are no barriers might be why so many young people flock to this platform every day.

It Has Over 1.9 Billion Monthly Active Users

This is the second most popular website in the world, with over 1.9 billion monthly active users. This means that almost two billion people use YouTube every month!

It was started by three former PayPal employees. At first, it was just an experiment to see if they could create an online video hosting platform where people could post their videos for free so that anyone could watch them online without having to download anything or pay anything extra (unlike other sites).


This is the most popular social media platform in the world. It’s not just a video streaming site; it’s also where people go to learn about new products, find entertainment and connect with friends. With over 1 billion users each month and hundreds of hours of content uploaded every minute, it has become an essential part of our lives–and there are no signs that this will change anytime soon!

Do Shoppers Trust Video Testimonials On Social Media?

Many businesses have been using testimonials for years. They know that getting a real person talking about their experience with your product or service can go a long way in generating leads and sales. But there are some great benefits of using testimonials that go beyond just increasing conversions.

They’re More Credible

Video testimonials are more credible than written ones. Studies have shown that consumers are more likely to believe a video testimonial than a text-based one, because they think it’s easier for someone to fake their words in writing than on film. This is especially true when it comes to reviews and recommendations on social media sites (where you can see actual footage of the reviewer). In fact, research shows that users are 75% more likely to trust online reviews with photos attached!

They Expand Your Reach

These testimonials are a great way to expand your reach on social media. You can use them to promote your business, as well as share other information that might be helpful for customers who are interested in learning more about what you do. The video can be shared on Facebook, Twitter, Pinterest, and other websites where people are looking for businesses like yours. It can also be embedded in your website so that visitors can watch it right away without having to leave their current page.

They Generate Conversions

The third and most important benefit of video testimonials is that they increase conversions. When people see positive feedback from other customers, they are more likely to trust your business and buy from you.

The average conversion rate on social media is 2%–meaning that only 2% of visitors will convert into leads or sales. But when you add a video testimonial, this number can be increased by up to 50%.

They Increase Engagement On Social Media

Social media is a great way to reach a large audience, but it can be difficult to get your message across with just text. Testimonials are more engaging than written ones and they’re more likely to be shared on social media. Plus, when people see that their friends have seen the video, they’re more likely to watch it too!


We’ve found that testimonials are a great way to boost your social media engagement. They’re more credible than text-based testimonials, they expand your reach by showing off your products and services in action, they generate conversions by persuading potential customers to buy from you or use your service, and they increase engagement on social media because they’re so engaging!