The video-sharing platform TikTok has been around for a few years, but it’s been surging in popularity over the past year. The app is used by more than 500 million people every month, and its users are becoming increasingly engaged with their favorite creators. In this post, you will learn about the comparison between its audiences to YouTube audiences and see how they differ.
TikTok And YouTube Audiences, Compared
The former’s audiences are generally younger than YouTube audiences, and its users are more active on the app than YouTube users. Users of the former spend more time on the app than those on YouTube.
Also, the followers on the first platform are more likely to follow brands there than YouTube followers do, with an average of 6% of monthly active users (MAUs) following at least one brand compared to 4% of MAUs on other popular social media sites, including YouTube, according to a recent report.
Comparing YouTube and TikTok
The first one is a highly popular video platform owned by Google, which allows users to upload, watch and share videos. It has over 1 billion active users worldwide with over 80 million channels on the site as well as more than 800 hours of content being uploaded every minute!
On the other hand, the second site is a wildly popular short video platform that allows users to create and share videos. The said platform was created by the Chinese company ByteDance and has more than 500 million users.
Who Uses YouTube And TikTok?
YouTube and TikTok audiences are very different, especially nowadays. While both platforms are used by younger people, YouTube users tend to be older than those who use the other site.
The users of the popular short video-sharing site are more likely to be female and 18-24 years old, while YouTube viewers are slightly more likely to be male and 25-34 years old. Additionally, the average age of a user of the second site is 19 years old; whereas the average age of a YouTube viewer is 34 years old–a full 15 years older!
When it comes to race/ethnicity, there are also some significant differences between these two platforms: African Americans account for 13% of all U.S.-based social media users but only 9% on YouTube; Hispanics make up almost 20% of social media users but only 16% on YouTube; Asians make up 7% versus 6%, respectively; whites account for 61% versus 54%.
Know How These Two Platforms Compare To Each Other
It’s important to know how these platforms compare to each other. These two are both popular social media platforms, with audiences that greatly vary in age and interests. With such a large audience, brands and advertisers need to understand how they can best reach their target audience on each platform.